Campina Grande is an inland city in Paraíba, Brazil, known for its tech scene and the big São João festival in June. It has a lively culture, university energy, and lower living costs than coastal cities.
Local dishes include carne de sol com macaxeira and baião de dois. International food is growing with Italian and Japanese options. Vegetarian and vegan choices exist but are limited.
Nightlife centers around bars and clubs, especially during weekends and festivals.
A mix of traditional and a few specialty coffee shops make a decent coffee scene.
10% service charge is common but optional. Rounding up taxi fares is usual.
SIM cards from Vivo, Claro, and TIM are available in official stores and mall kiosks. ID and CPF needed for registration.
Cleanliness is moderate with regular waste collection, but some areas lag.
Limited 24/7 services. Some pharmacies and minimarts stay open late.
Supermarkets like Carrefour, Atacadão, GBarbosa, and Assaí Atacadista offer local and some international products. Fresh markets sell produce where bargaining is common.
Cards and Brazil's Pix system are widely used. Cash is still handy for small vendors and markets.
ATMs from Banco do Brasil, Caixa, Bradesco, Itaú, and Santander are common. Foreign withdrawal fees can be high, so withdraw larger amounts less often.
Most schools teach in Portuguese. Some private schools offer bilingual programs. For more international options, consider João Pessoa or Recife.
A small but growing community tied to local universities and tech events. Networking is possible but limited.
Parks and Açude Velho provide good green spaces for outdoor activities.
Popular running spots include Açude Velho and Parque do Povo. Generally safe in well-lit areas.
Multiple gyms with various fitness options are available across the city.
Tennis courts are available at private clubs and academies.
Padel courts exist at some clubs; bookings vary.
Several yoga studios offer classes and wellness programs.
Gyms offer Brazilian Jiu-Jitsu, Muay Thai, and Judo training options.
No skiing facilities due to Brazil's tropical climate.
Limited water sports mostly at Açude Velho; more options along the coast.
Surfing spots are on the coast near João Pessoa, 120 km away.
Diving available near João Pessoa on the coast.
Hospitals include Hospital de Trauma and Hospital da FAP. English speakers are rare, mostly in private clinics. Pharmacies are many and well stocked.
Tap water is treated and considered safe, but many prefer bottled water.
Playgrounds and parks like Parque da Criança and Parque do Povo are good for kids. São João festival offers family activities.
Some safe spaces exist, but the area is moderately conservative. Discretion advised in some settings.
Pet policies vary, with veterinary services and pet supplies available. Few dedicated pet parks.
Power is generally reliable, with occasional outages during heavy rains.
Located on Borborema Plateau with scenic elevated areas. Not traditional hiking mountains.
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